- Art & Culture Overview
Our responsible initiatives include supporting the arts in various ways. In a country where public funding for the arts is relatively low, we hope to be able to play a part in supporting India’s rich and vibrant cultural landscape. In addition, we believe that the arts can itself foster important social change and we support initiatives with a social or environmental impact.
An initiative to save endangered Royal Bengal tigers, ARTIGER gave life-size fibre glass tigers to prominent and popular artists to re-imagine in their own signature style. India’s leading corporates came together to adopt each of the 50 tigers with the proceeds going to the Ranthambore Foundation, whose prime objective is to create natural integration between man, nature, and wildlife.
Our tiger by Priyanka Dasgupta now sits proudly at the entrance to our head office in Gurgaon and is a beloved feature for staff and visitors alike.
Punj Lloyd has supported a number of initiatives in the performing arts, often those which aim to create awareness of particular social issues. We were recently associated with Shivani Pasrich's 'Draupaudi', which brought together Shubha Mudgal’s music with Ritu Kumar’s costumes in a play that raised funds for the Breast Cancer Patients Benefits Foundation. Another project we supported, this time with Artistes Unlimited, brought together artists from diverse musical backgrounds with the aim of sensitising audiences to understanding the implications of HIV/AIDS. We have also supported the Youth Parliament (YP) Foundation which is working with young people to address issues relating to sexual reproductive rights and HIV/AIDS. This is just a sample of the many performing arts initiatives we have supported over the years.
Sufi music is an important part of India’s rich cultural legacy which has become globally relevant with its message of world peace and unity. Punj Lloyd has been active in supporting Jahan-e-Khusrau, an annual Sufi festival which aims to popularise this traditional music form and spread a message of purity and oneness. Sufi artists from all over the world came together to perform against the backdrop of the UNESCO World Heritage Monument, Humayun’s Tomb in Delhi. Renowned national and international Sufi singers such as Abida Parveen, Ali Zafar, Hans Raj Hans, and Andrea Griminelli have all performed at the festival.
Our annual calendar is a way for us to support a photographer each year and is something we take great joy and pride in. Each year a photographer is selected based on his/her body of work and commissioned to develop a theme based calendar. We work with the photographer in creating twelve iconic images and designing the calendar which is distributed on a global level, providing funding and exposure for the photographer. In recent years we have worked with Rohit Chawla, Amit Pasricha, Anu Malhotra and many others.